Problem:
Consumers lack an effective way to comparison-shop between competitive utility offerings.

Solution:
Poll and profile usage patterns, then recommend the most appropriate vender/service/plan for each consumer.

Technologies:
EDI, ODBC, LAMP, Flash

Engagement:

Pre-funding: helped build investor pitch, meet with diligence Teams.

Development: full-venture outsourcing of all branding, design, engineering and marketing functions to an interdisciplinary Team in USA and Eastern Europe.

Integration: traveled and liaised with long distance and electric utility channel-management Teams at the contract and technical level.

Launch: Built affinity/affiliate-marketing partnerships with referent customer groups. Branded the portal accordingly.

Operations: ISP/MSP services, problem escalation.

Exit: Technology-transfer to one of the utility vendors, follow-up consulting for optimal integration.