Problem: Alternative Energy spinout seeks growth financing in tough times. Diversified business can fall back on professional services, but would rather invest in technology development. Solution: Position startup for gap-financing programs; recast company story to highlight leadership/incumbency; develop executive summary and financial materials for due diligence. Technologies used: Coaching, marketing consult, financial analysis Work done [...]
Entries Tagged as 'Case Studies'
New Eagle
Tags: Accelerator · Case Studies · Coaching · Partnering · Software · Strategy
museumPod?
Problem: Even with its recent expansion, the University of Michigan Museum of Art suffered from Too much art, Not enough gallery space. Solution: Open-storage galleries housing waaay too much art, accessed by a virtual docent kiosk based on iPod’s “coverflow” metaphor. Technologies: AJAX, jQuery, PHP, SQL Server Work done on this project: Software architecture and [...]
Tags: Branding · Case Studies · Development · Software
EcoInnovation Partners
Problem: New Startup professional services consulting firm needs go-to-market consultation on branding and messaging, sales pipeline, and collateral. Solution: Coach the coach, engineer the engineer, market the marketer, sell the seller. Technologies: Drupal, Flash. Work done on this project: Coaching, brand research and design, messaging platform consult and refinement, market strategy and program development, initial [...]
Tags: Branding · Case Studies · Coaching · Documentation · Marketing · Strategy
bcVentures
Problem: Virtual economic development projects are hard to track. Resources are hard to marshal. Too few economic developers have too many startups to manage. Opportunities are missed, and clients go under-served. Solution: Establish an online virtual business incubator portal, linking stakeholders, service providers and clients. Track progress through stagegates to leverage coaching resources. Recruit and [...]
Tags: Accelerator · Branding · Case Studies · Economic Development · Online · Research
Wireless security made simple
Problem: Only security geeks understand the need for wireless security. Everybody else (read: the vast majority of customers) doesn’t get it. It’s hard to sell something when consumers don’t know they need it. Solution: Interactive Flash animation and voiceover makes it easy. Technologies: QuickTime, Flash, Javascript. Work done on this project: Designed and developed the [...]
Tags: Case Studies · Documentation · Marketing · Online · Software
Stylenaturale.com
Problem: A small startup needs a fully featured eCommerce site but couldn’t afford a high-end framework like WebSphere Commerce.
Tags: Case Studies · Development · Online · Software
Trek eCommerce Site
Problem: Trek needs a way to better provide their dealer network with access to pricing, quotes and pre-defined assemblies information.
Tags: Case Studies · Development · Marketing · Online · Software
D-M-E eCommerce Site
Problem: D-M-E Company needs to phase out their eCommerce site based on the no longer supported IBM Net.Commerce platform to WebSphere Commerce
Tags: Branding · Case Studies · Development · Marketing · Online · Software · Strategy
ArtVan.com
Problem: ArtVan wants to venture in Internet commerce.
Tags: Case Studies · Development · Marketing · Online · Software · Strategy
EST Training Planning
Problem: Detroit Edison wants to give to the users an easier access to the PeopleSoft Employee Skills and Training data.
Tags: Case Studies · Development · Software