Problem: Bank1 Mortgage wants to publish the internal newsletter on the Intranet.

Problem: Brunswick needs to coordinate field teams to support bowling centers.

Problem: Bristol-Myers Squibb and Owens Corning need ISO 9000 and ISO 14000 compliance.

Problem: Consumers Energy wants to reach company employees that do not have Internet connectivity.

Problem: Biomedical startups have special facilities needs, that are underserved by commercial Real Estate industry.  Lots of venture capital is wasted building dedicated labs to house single companies. Solution: Broker a deal with a shrinking pharmaceutical giant to take over some of their wetlab facilities, and turn it into a specialized business incubator. Surprise: Halfway [...]

Problem: Pharamceutical companies marshal Key Opinion Leaders (“KOLs”) to help disseminate clinical information.  Identifying, recruiting, engaging, and retaining KOLs presents unique challenges. Solution: Medical Marketing Epidemiology, a unique system for modeling up-and-coming and existing KOLs for their Expertise, Influence, Communication, and Loyalty. Technologies used: gMax, LAMP, PubMedXML, SmartyXML, xCelsius Work  done on this project: Conceived, [...]

Problem: Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny. Solution: Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent. Technologies: Personal-URL survey-research [...]

Problem: A leading international financial publication needs to boost the breadth and depth of engagement with its elite online audience of CFO’s and market-makers. Solution: Use Web 2.0 technologies to track, tailer, survey and optimize the online experience. Technologies: AJAX, PHP, Web Services Engagement: Developed a hosted service, integrated with existing publishing system.

Problem: Homeland Security demands that airports and airlines know who their passengers really are. Solution: Photo-ID boarding pass, combined with biometric verification. Technologies: Visionics, BioAPI, VB.Net, touch-screen kiosk, mobile terminal. Engagement: Venture-level outsourcing of all engineering, marketing and operations. Vendor selection, financial modeling, and international travel. Developed the SPIdS system, integrated with facial-capture camera, thumbprint, [...]

Problem: Salespeople hate SFA/CRM applications, but CFO’s rely on them.Solution: Salespeople love their cellphones, so create a speech-based interface to SFA/CRM applications – call “Outlook” and talk to your calendar, address book, to-do list, … Technologies: Java, LAMP, Nuance, Telephony Work done on this project: Developed a human-transcription plug-in for a structured speech-to-text parsing engine [...]