Problem: Wisne, a tier 1 automotive supplier with several plants, needs to locate key people that are traveling from one plant to another.

Problem: Wayne County wants to make their bids accessible to small businesses and minorities.

Problem: Consumers Energy wants to better reach company employees, especially the ones in foreign countries, through the Web.

Problem: MascoTech Forming Technologies want to move PMon to the Web and start building a plant Intranet.

Problem: The Wayne County Road Commission wants to track potholes.

Problem: An ISSC (now IBM Global Services) group in Grand Rapids needs to manage project requests and the resource allocation process.

Problem: Dykema Gossett, a large legal firm, needs to track the work for Sears, Roebuck and Company.

Problem: Consumers Energy wants to reach company employees that do not have Internet connectivity.

Problem: Pharamceutical companies marshal Key Opinion Leaders (“KOLs”) to help disseminate clinical information.  Identifying, recruiting, engaging, and retaining KOLs presents unique challenges. Solution: Medical Marketing Epidemiology, a unique system for modeling up-and-coming and existing KOLs for their Expertise, Influence, Communication, and Loyalty. Technologies used: gMax, LAMP, PubMedXML, SmartyXML, xCelsius Work  done on this project: Conceived, [...]

Problem: Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny. Solution: Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent. Technologies: Personal-URL survey-research [...]