Problem: Even with its recent expansion, the University of Michigan Museum of Art suffered from Too much art, Not enough gallery space. Solution: Open-storage galleries housing waaay too much art, accessed by a virtual docent kiosk based on iPod’s “coverflow” metaphor. Technologies: AJAX, jQuery, PHP, SQL Server Work done on this project: Software architecture and [...]
Entries Tagged as 'Branding'
museumPod?
Tags: Branding · Case Studies · Development · Software
EcoInnovation Partners
Problem: New Startup professional services consulting firm needs go-to-market consultation on branding and messaging, sales pipeline, and collateral. Solution: Coach the coach, engineer the engineer, market the marketer, sell the seller. Technologies: Drupal, Flash. Work done on this project: Coaching, brand research and design, messaging platform consult and refinement, market strategy and program development, initial [...]
Tags: Branding · Case Studies · Coaching · Documentation · Marketing · Strategy
bcVentures
Problem: Virtual economic development projects are hard to track. Resources are hard to marshal. Too few economic developers have too many startups to manage. Opportunities are missed, and clients go under-served. Solution: Establish an online virtual business incubator portal, linking stakeholders, service providers and clients. Track progress through stagegates to leverage coaching resources. Recruit and [...]
Tags: Accelerator · Branding · Case Studies · Economic Development · Online · Research
Telling the storyteller’s story
Problem: HKOMedia asks its clients to rethink their marketing stance – to think outside the “agency” box. They challenge their accounts to tell their story in a compelling, visual way. This raises expectations that HKOMedia will do so, too – and their website is the single most important piece of collateral to start that conversation.
Tags: Branding · Buzz · Marketing · Online
D-M-E eCommerce Site
Problem: D-M-E Company needs to phase out their eCommerce site based on the no longer supported IBM Net.Commerce platform to WebSphere Commerce
Tags: Branding · Case Studies · Development · Marketing · Online · Software · Strategy
iGift online financial service
Problem: Develop, launch and manage a new online financial services business, from the ground-up, in three months, for Isiah Thomas. Solution: Deploy multiple Teams in the US and Eastern Europe, using Agile software methodologies, to develop the financial services portal, branding/marketing, and fulfillment operations. Technologies: Zope, Python, Perl, Sybase, Linux, Flash. Work done on this [...]
Tags: Branding · Documentation · Online · Partnering · Scalability · Software
Utilities selection wizard
Problem: Consumers lack an effective way to comparison-shop between competitive utility offerings. Solution: Poll and profile usage patterns, then recommend the most appropriate vender/service/plan for each consumer. Technologies: EDI, ODBC, LAMP, Flash Engagement: Pre-funding: helped build investor pitch, meet with diligence Teams. Development: full-venture outsourcing of all branding, design, engineering and marketing functions to an [...]
Tags: Branding · Infrastructure · Online · Partnering · Procurement · Software