Problem: HKOMedia asks its clients to rethink their marketing stance – to think outside the “agency” box. They challenge their accounts to tell their story in a compelling, visual way. This raises expectations that HKOMedia will do so, too – and their website is the single most important piece of collateral to start that conversation.

Problem: Pharamceutical companies marshal Key Opinion Leaders (“KOLs”) to help disseminate clinical information.  Identifying, recruiting, engaging, and retaining KOLs presents unique challenges. Solution: Medical Marketing Epidemiology, a unique system for modeling up-and-coming and existing KOLs for their Expertise, Influence, Communication, and Loyalty. Technologies used: gMax, LAMP, PubMedXML, SmartyXML, xCelsius Work  done on this project: Conceived, [...]

Problem: Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny. Solution: Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent. Technologies: Personal-URL survey-research [...]

Problem: A leading international financial publication needs to boost the breadth and depth of engagement with its elite online audience of CFO’s and market-makers. Solution: Use Web 2.0 technologies to track, tailer, survey and optimize the online experience. Technologies: AJAX, PHP, Web Services Engagement: Developed a hosted service, integrated with existing publishing system.

Problem: Homeland Security demands that airports and airlines know who their passengers really are. Solution: Photo-ID boarding pass, combined with biometric verification. Technologies: Visionics, BioAPI, VB.Net, touch-screen kiosk, mobile terminal. Engagement: Venture-level outsourcing of all engineering, marketing and operations. Vendor selection, financial modeling, and international travel. Developed the SPIdS system, integrated with facial-capture camera, thumbprint, [...]