Problem:
Pharamceutical companies marshal Key Opinion Leaders (“KOLs”) to help disseminate clinical information.  Identifying, recruiting, engaging, and retaining KOLs presents unique challenges.

Solution:
Medical Marketing Epidemiology, a unique system for modeling up-and-coming and existing KOLs for their Expertise, Influence, Communication, and Loyalty.

Technologies used:
gMax, LAMP, PubMedXML, SmartyXML, xCelsius

Work  done on this project:
Conceived, architected, developed and delivered the system for multiple business sectors.  This solution won the 2007 Innovation Michigan award for Innovative Business Strategy.