Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.

Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.

Technologies:
Personal-URL survey-research campaign, computational linguistics, custom bibliometric database and GoogleScholar spiders, genetic modeling (GMAX), AJAX/PHP/MySQL-based portal, Business Object/Crystal xCelsius dashboards.

Engagement:
Full service solution provider from concept-to-presentation, coordinating with the agency in New York City and the client in South San Francisco.

2007 Innovation Michigan Award for Innovative Business Strategy