It’s 2009. We now know that if you build a better mousetrap, the world does not automatically beat a path to your door.
“Door? What door? I didn’t know there was a door? Why should I care what’s behind that door?”
Online Marketing starts an identified target audience, a compelling solution to a pressing problem, expressed in the language of links and search engines. This spadework is made easier by linguistic tools and real-time analytics.
Offline Marketing starts with an ad budget, and ends when the budget is exhausted.
All Marketing starts with a compelling brand and value proposition. What problem are we solving? What sets our solution apart.
The door opens…
