Clicks and conversions. Traffic and sales.
Whatever.
Online Marketing is the science of influencing realtime decisions – the decision to learn and the decision to engage.
Not all clicks are created equal. You can buy a lot of clicks and still not sell anything.
So we study the language that prospective visitors use to describe what they’re looking for – the problem they’re trying to solve. That’s the language we use to encourage them to learn more. We encourage them through SEO, PPC, social networking, organic links, lurks and avatars.
We also study the language that actual visitors use to describe a likely solution. That’s the language we use to engage them after they click through. We engage them through content and architecture, usability and navigation, look and feel.
If you’re reading this, it’s working.
